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Organizing a 5K Charity Walk/Run:
Design and Build Your 5K Event Fundraising and Registration

The phase of designing and building your 5K event fundraising and registration website is the pivotal stage to begin the process to promote your event, recruit participants and fundraise for your cause.

It cannot be overstressed the importance of choosing a comprehensive event fundraising and registration platform for your event. Minimally the platform should include: a branded event website, integrated online event registration, unlimited personal fundraising pages for both participants and teams, a general donation form, integrated credit card processing capability and event management analysis and reporting tools.

Preparation for Building your Fundraising and Registration Event Site
  • Choose a name for your 5K event website
  • Choose a template style (provided by the platform company) for building event website
  • Prepare organization logo and event logo.
  • Prepare event flyer as a .pdf or .jpg. for branding with website
  • Name website action buttons:
    • Register to Run or Walk
    • Sponsor a Runner or Walker
    • Sponsor the Event
  • Prepare short and compelling event cause (weave throughout event site).
  • Provide photos for the home page rotating photo gallery.
  • Provide event site primary contact, E-mail address, phone number.    
  • Provide event goal in dollars.
  • Provide event location.
  • Decide on participant ticket(s) pricing and description(s)
  • Decide if applying participant ticket fee to participant fundraising goal
  • Decide on participant goals (i.e. $100, $200, $500, $1,000)
  • Decide if allowing virtual participants
  • Decide if allowing teams or only individual participants.
  • Decide on other participant registration data to collect (i.e. shirt size, age, gender, etc.)
  • Decide on minimum sponsor amount (i.e. $10)
  • Decide on event sponsor categories, pricing and what they include (i.e. water station sponsor, t-shirt sponsor, etc).
  • Provide YouTube URL for your organization or cause video.
  • Provide text/content for FAQ page, Contact Us page, Event Details page
Once the information is prepared, you will be able to build a branded event website designed with your event colors, logos, photos for picture player and other selected widgets (i.e. leaderboard, participant thumbs, goal thermometer, countdown clock and more).  The Wizathon platform provides all of these tools (http://www.wizathon.com).

In Summary
Once you’re 5K registration and fundraising website is live, you are ready you to promote your event.

Next Article in series: Promoting Your Event


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