Posted on 11/06/2013 by Wizathon Social Media Analyst in New Features
A popular and generally fun community wide fundraiser is the 5K/10K Run or Walkathon. While a primary benefit of a community based active event is to raise much needed funds, the ancillary benefits are many. Your organization has an opportunity to publicize awareness about their cause, the issues surrounding the cause, community commitment to work solutions to address the cause, and build a new base of donors for your organization.
Once you establish the date and venue (course) of the 5K/10K event, you will want to set participation prices and goals, event sponsorship opportunities, and select a social fundraising website platform for your event. Your fundraising event website platform should minimally include: event registration, personal fundraising pages for both participants and teams, a general donation form, integrated credit card processing capability and event management analysis and reporting tools. To maximize the number of participants, it is important that you publicize will the 5K/10K event to the entire community and to clearly state how the proceeds from the event will be used for the important cause.
Planning Steps include:
Choose an event director.
Make sure that your cause is clear and that it is something that a broad group of people can relate to.
Build an event committee with professional, community and volunteer staff that care about the cause. Enlist the help your your local runner's shop for ideas.
Choose event location and date.
Plan the logistics and get proper permissions for the course.
Decide whether there will be a participant registration fee or a minimal fundraising goal per participant.
Set participant and fundraising goals.
Determine the medium(s) to promote the event.
Create a realistic budget.
Build event website with integrated social fundraising (p2p) capability (i.e. using the Wizathon platform).
Find event day sponsors.
Have a Campaign soft launch. Get your board, staff and close supporters to register and set up their personal fundraising pages.
Promote the event using all social media tools available to spread the word.
At least 2 weeks before the date of the event, reach out to fundraisers who haven't raised money yet.
Create a race-day checklist with the involvement of the race director.
On the day of the event, let the event director take charge of race day execution.
Using the Wizathon platform, you can build a team of enthusiastic participants to raise money through sponsorships. Participants, through their personal fundraising pages, can easily promote your cause to their friends and family, and track their progress helping to take your event to the next level. Wizathon provides the social fundraising tools that enable enthusiastic and passionate participants to get their community involved to raise money for a cause.
Benefits of the Wizathon platform:
Raise more money when participants use social fundraising tools to publicize their involvement in your cause.
A branded event website tailored to your organization’s look.
Integrated online event registration and personal fundraising pages. There is no need to register for the event on one website and set up your personal fundraising page on another.
Monies collected from registration and sponsorships, via credit cards, are deposited directly into your organization’s bank account. There is no middle man.
Easy reporting and data analysis.
Share data easily with your timing company by collecting participant information online such as age category, gender, shirt size, etc.
Statistical data is readily available making it simple to know how many of each size of T-shirt or other items to order.
Wizathon is a full featured, social fundraising event platform that meets all of the needs of your organization with regards to running a 5K/10K Run or Walkathon. And don’t limit its use to run or walkathons, use Wizathon for your biking and triathlon events, as well as, creative events such as food drives and building funds.
